Persuasive Messages

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In today's episode of Tita Leyn Teaches we will continue to tackle the different types of Messages in Business Communication. We are down to the last part of our topic...

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And now we are going to talk about PERSUASIVE MESSAGE.

WHAT IS A PERSUASIVE MESSAGE ❓

(Persuasive [/pərˈswāsiv,pərˈswāziv/] from the word "Persuade" which means- cause (someone) to do something through reasoning or argument)


In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives.

PERSUASIVE MESSAGE INCLUDE:

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• Orders and requests.

 • Proposals and recommendations. 

• Sales and fundraising letters. 

• Job application letters. ⇠ LETTER THAT YOU WILL PROBABLY USE IN THE FUTURE.

• Reports, if they recommend action.

 • Efforts to change people's behavior, such as collection letters, criticisms or performance appraisals where you want the subordinate to improve behavior, and public-service ads designed to reduce drunk driving, drug use, and so on.

STRATEGIES IN WRITING PERSUASIVE MESSAGE:

Your persuasive message will compete with hundreds of other messages your audience receives and you want it to stand out . One effective way to do that is to make sure your attention statement (or hook) and introduction clearly state how your audience will benefit.

Regardless of the product or service, the audience is going to consider first what is in it for them. A BENEFIT is what the audience gains by doing what you’re asking them to do and this is central to your persuasive message. They may gain social status, popularity, or even reduce or eliminate something they don’t want. 

⇨ IN WRITING PERSUASIVE MESSAGE ALWAYS CHECK WHAT BENEFIT CAN YOU AND YOUR AUDIENCE GET FROM YOUR MESSAGE SO THAT IT WILL BE AN EFFECTIVE ONE)

Start with your greatest benefit. Use it in the headline, subject line, caption, or attention statement. Audiences tend to remember the information from the beginning and end of a message, but have less recall about the middle points. Make your first step count by highlighting the best feature first.

⇨ IT'S LIKE YOUR SELLING SOMETHING, BE STRAIGHT TO THE POINT AND ALWAYS START WITH BENEFIT THAT THEY CAN GET THEN DISCUSS. USE THE "BENEFIT" AS A BAIT FOR THEM TO BE INTERESTED TO READ OR LISTEN TO YOUR MESSAGE.

Take baby steps. Promote, inform, and persuade on one product or service at a time. You want to hear “yes,” and if you confuse the audience with too much information, too many options, steps to consider, or related products or service, you are more likely to hear “no” as a defensive response as the audience tries not to make a mistake. Avoid confusion and keep it simple.

⇨ MAKE THE MESSAGE SIMPLE, CONCISE AND STRAIGHT TO THE POINT. AUDIENCE MIGHT BE CONFUSED FOR TOO MUCH INFORMATION.

Know your audience. The more background research you can do on your audience, the better you can anticipate their specific wants and needs and tailor your persuasive message to meet them.

⇨ BEFORE MAKING ANY MESSAGE BETTER KNOW YOUR AUDIENCE FIRST. IN THAT WAY YOU WILL BE SENSITIVE ENOUGH ON WHAT APPROACH WILL YOU DO AS WELL AS THE WORDS THAT YOU WILL USE.

Lead with emotion, and follow with reason. Gain the audience’s attention with drama, humour, or novelty and follow with specific facts that establish your credibility, provide more information about the product or service, and lead to your call to action.


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THAT'S IT! Those are the Types of Messages in Business Communication. Hope you learn something from this topic. 

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